3 Key Ways to Promote your Childcare Business Online
Promote your Childcare Business Online
You don’t have to be a computer genius to be able to promote your childcare business well online. Online technology has made it easier than ever to reach potential customers.
In this article, you will get some ideas to help you advertise your services, as well as promote all the great things you do to existing parents.
This article is part of the essential childcare marketing book – ’99 proven ways to market your childcare business’ available now on Amazon.
The main way to promote your childcare business online, is to create your website. We discussed this is the previous article.
Three key ways to promote your childcare business online:
1 – Search Engine Optimisation
You may have heard of search engine optimisation (SEO), but what is it and how does it affect your business?
SEO refers to the act of creating and changing your website in an attempt to increase its visibility on search engines like Google, Bing, Yahoo and DuckDuckGo.
How do you improve SEO?
Improving your SEO rank is based a variety of factors and we will go over some ways to do this later on in the book.
Where your page appears on search engine is primarily affected by the following:
- The relevance of the website – this is one the most important factors. If someone is searching for a nursery, they expect a nursery to come up. Your childcare business is unlikely to come up for dog walkers for example. So, how do you make your website seem relevant to search engines. It’s all about the content you create. If you are creating lots of content that is related to childcare then this will help your website to appear higher.
- The quality of the website – search engines want to refer its users to websites that they will enjoy and find useful. If users aren’t enjoying your website and come off quickly or don’t come back to your website it will make search engines believe that your website isn’t liked. Two key things that affect the perception of the quality of the website by search engines is the speed of the website and whether it works well on mobiles.
- The trustworthiness of the website – search engines assess the trustworthiness of a website by the types of websites that link to it. So, if a website like BBC posts your website on theirs, this will boost your SEO ranking. However, if you only appear on spam websites it can negatively affect your site. But in general, the more websites that link to yours, the more trustworthy your website will appear.
2 - Facebook Page
A Facebook business page is simply a public social media profile for your business.
It allows you to make connections with other Facebook users and businesses via your settings profile.
A Facebook page should be used to engage with your customers, by posting, messaging and commenting on posts.
What do you to post about?
You should make sure that what you post about is relevant to your target audience. It is important not to just post content that simply promotes your childcare business.
Posting content your parents will truly find valuable is what will generate the most engagement and be most beneficial for your website and your business.
Posting articles that parents can learn from is a great place to start.
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3 - Comment Marketing
Comment marketing can be a great way to spread awareness of your brand.
Comment marketing involves commenting on blogs, pages or posts of other people, websites or companies. You will usually target high-profile ones in your niche.
Although very easy to do, it is far from simple.
Most businesses treat comment marketing as a way to spam your links on other people’s posts.
Don’t do this!
Comment marketing takes time and consistency.
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Like you’ve learnt in this article.
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