3 Unique Ways to Market your Nursery
Market your nursery
Sometimes you have to think outside of the box when it comes to your marketing.
The following ways are all unique ways you can market your nursery, to help you stand out from your competitors.
This article is part of the essential childcare marketing book – ’99 proven ways to market your childcare business’ available now on Amazon.
Three unique ways to promote your nursery:
1 – PR Campaigns
A PR campaign is simply a series of planned activities designed to give a company or brand publicity.
Although PR campaigns goals will be specific to your business and plans, they are primarily used to raise awareness of your business.
Public displays can be a great way to introduce your brand to your local area in a fun way, which will create interest from both children and their families.
Why not dress up as your nurseries mascot and go into your local town centre handing out flyers?
That’s bound to generate some local news.
2 - Babysitting
A unique way to market your childcare business is to offer babysitting services.
There are different ways you can implement this.
Babysitting night
Introduce a ‘babysitting night’ once a month, where you open later for an added fee. Parents can leave their children allowing them to spend an evening by themselves.
Babysitting Service
Introduce a babysitting service for parents, carried out by you and/ or your staff. Where parents who may need ad-hoc childcare in the evenings or weekends can pay to use you to do so.
Both of these ways are unique ways to market your nursery and stand out from your competition by offering parents an added benefit that your competition may not have thought about.
You can almost guarantee that parents will be telling others about this great added benefit that your business offers helping to spread awareness of your brand.
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3 - Sell Products
Selling products is another way to help generate leads.
Purchase some products you know that are in high-demand from parents. Purchase these in bulk and sell them cheaply on your website or social media.
A great advantage of this is that you know the person buying the item is a potential customer, as they will have children the age you would be targeting.
When you send the product, make sure to send them marketing materials like your flyers and include a nice personalised message.
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