3 Budget-Friendly Ways to Market your Nursery
Promote your nursery for FREE!!!
Marketing your Nursery
Marketing your nursery doesn’t need to cost a fortune.
With the cost of everything sky-rocketing, it can be challenging to implement useful marketing strategies when the budget for marketing is ever decreasing.
This is especially true for new businesses that might also lack marketing expertise.
To help I would like to introduce a variety of free or low budget ideas that can help you to promote your nursery for only a small cost.
This is a snippet of the book ’99 Proven Ways to Market your Childcare Business’ which can be purchased now from Amazon.
(these tips can be used to market all childcare businesses, including childminders and nannies)
1 – Press Releases
Everyone likes something for free right?
How about some free publicity?
Press releases can be a great free way to boost to your marketing efforts.
So, how do you generate some free publicity?
Contact your local newspaper or media outlets. They are always looking for new stories that they can share.
Start by searching some local media outlets that you can contact and then start thinking of content ideas.
A lot of them will have websites, which state what sort of content they may be after. Though, even if they don’t, choose ideas to send to them that are similar to what they already post.
If you see a similar article that they have already posted online, contact the original writer.
You are in a unique position as a business owner and childcare employee. There are numerous topics that your opinion will be valued in relation to not only business but to education and parenting issues.
2 - Enter Business Awards
A great way to showcase your childcare business as a leader in the field and steal a march on your competition is to enter business awards.
Entering business awards, regardless of whether you win or lose, is a great way to help you stand out and impress you potential customers.
Most importantly, it’s FREE.
There are lots of different business awards you can enter your nursery into.
You can enter childcare specific awards like Nursery World Awards, NMT Nursery Awards and Teaching Awards. These will be best for marketing and great for press coverage.
Look up local business awards as well. These might not be as relevant as the childcare awards but will be good for some added local exposure.
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3 - Local Schools
One key partnership you can create with your nursery is with your local school/s.
This is because you will be targeting similar individuals – parents.
If parents have children attending school, then there’s a good chance they may also have a younger child, who can attend your setting.
Schools are a great way to reach more parents.
As they attend the school, you know they are local to you, and are more likely to need childcare. Meaning you get to target your marketing more, leading to more qualified leads.
Want 96 More Marketing Strategies?
Learn 99 Proven Ways to boost your marketing and get more children through your door with this new book.
This book provides simple strategies and tips that you can implement straight away to take the stress out of your marketing.
Like you’ve learnt in this article.
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Very helpful content, thank you!