Childcare Marketing
Childcare Marketing - By Building Relationships
Building relationships is key to the long-term success of your childcare business and can have a major impact on your childcare marketing.
Building relationships with parents, with other businesses and building relationships in your community.
Here are three ways you can do this.
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1 – Brand Ambassadors
A brand ambassador is someone formally recognised by your setting as a representative, in order to help spread the word of the brand.
You can use them to talk to new parents, deal with parent enquiries and be the voice of your parents.
In terms of marketing, the best way to use them is to get them to answer prospective parents’ questions.
New parents will feel more comfortable asking them specific and personal questions about your setting than asking you and they are more likely to trust their answers.
Brand Ambassadors are not only great for childcare marketing but will help strengthen your relationships with your parents too.
2 - Events
You could consider running your own community social event.
This is just a relaxed event whereby people are invited to have fun.
It is less about promoting your business and getting leads, but more about getting your brand more recognisable in the community.
A social event is also a great opportunity to partner with other businesses that cater to children.
For example, you may know a children’s entertainer who could perform at the event which they could then use to promote their services.
Events are a great way to market your childcare business and build relationships with businesses and people in your community.
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3 - Stay and Play Sessions
Stay and play sessions are short sessions where parents bring their children and play with different activities with them.
Stay and play sessions are a great way to provide parents with a gentle introduction to your childcare life.
They can be used as an introduction to your services and for you to get to know new parents in your area.
You can invite parents who may be unsure about signing up to your childcare services to one of your stay and play sessions. To ease them in to your business, kind of like a trial.
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