Childcare Marketing
16 proven ways to market your nursery, childminder or other childcare business
16 Childcare Marketing Tips
Need some ideas to increase your enrolment?
Then you’ve come to the right place.
In this article, we will be discussing 16 proven ways you can market your childcare business.
This article is a snippet of the book ’99 proven ways to market your childcare business’. If you want more ideas to help boost your enrolment, get the book on amazon here.
Parent’s are looking more and more past just picking the childcare provider that is closest to them.
Now, selling your nursery places depends heavily on your childcare marketing.
Here are some great ideas to give your childcare marketing a boost.
Starting with:
1 - Website
Every business needs a website!
A website is one of the most important marketing tools.
If you’re thinking of starting your childcare business without one, you are putting yourself at a great disadvantage.
2 – Flyers
Flyers are an easy and effective way to let people know about your business and services. It is an important marketing tool for all businesses and you should be creating some for your setting.
3 - Fun Day
A fun day or open day is a set day that childcare businesses can put aside to carry out specific activities across all the age groups that are looked after.
This might be linked to a national event, or a theme that is fun and informative to explore.
A fun day can be a crucial part of your marketing, especially if your childcare business is not open yet.
4 - Welcome Packs
Sending customers, a tangible welcome pack is the ideal first step to creating contented customers because it will make them feel special and remind them that they should choose your brand because of its attention to detail, efficiency and thoughtfulness.
A professional, high quality and personalised welcome pack will help to build a relationship from the outset, one that shows you clearly value your parents.
5 - Press Releases
Everyone likes something for free right?
Press releases can be a great free way to boost to your marketing efforts.
So, how do you generate some free publicity?
Contact your local newspaper or media outlets. They are always looking for new stories that they can share.
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6 - Enter Business Awards
A great way to showcase your childcare business as a leader in the field and steal a march on your competition is to enter business awards.
Entering business awards, regardless of whether you win or lose, is a great way to help you stand out and impress you potential customers.
You can enter childcare specific awards like Nursery World Awards, NMT Nursery Awards and Teaching Awards. These will be best for marketing and great for press coverage.
7 - Local Schools
Schools are a great way to reach more parents.
This is because you will be targeting similar individuals – parents.
If parents have children attending school, then there’s a good chance they may also have a younger child, who can attend your setting.
8 – PR Campaigns
A PR campaign is simply a series of planned activities designed to give a company or brand publicity.
Public displays can be a great way to introduce your brand to your local area in a fun way, which will create interest from both children and their families.
9 - Babysitting
A unique way to market your childcare business is to offer babysitting services.
You can do this by offering a:
- Babysitting night
- Babysitting Services
10 - Sell Products
Selling products is another way to help generate leads.
Purchase some products you know that are in high-demand from parents. Purchase these in bulk and sell them cheaply on your website or social media.
A great advantage of this is that you know the person buying the item is a potential customer.
Top tip: Add you brand to the products to extend your reach.
11 - Newsletters
A newsletter is a regularly occurring form of communication that is sent to your current and prospective parents.
A printed newsletter is usually better than an email newsletter, because people are much more likely to read it as it’s something physical they can hold on to.
A newsletter can be a great way to communicate with your current and prospective parents.
12 - Comment Marketing
Comment marketing can be a great way to spread awareness of your brand.
Comment marketing involves commenting on blogs, pages or posts of other people, websites or companies. You will usually target high-profile ones in your niche.
Although very easy to do, it is far from simple.
13 – Brand Ambassadors
A brand ambassador is someone formally recognised by your setting as a representative, in order to help spread the word of the brand.
You can use them to talk to new parents, deal with parent enquiries and be the voice of your parents.
In terms of marketing, the best way to use them is to get them to answer prospective parents’ questions.
14 – Facebook Page
A Facebook business page is simply a public social media profile for your business.
It allows you to make connections with other Facebook users and businesses via your settings profile.
A Facebook page should be used to engage with your customers, by posting, messaging and commenting on posts.
15 - Events
You could consider running your own community social event.
This is just a relaxed event whereby people are invited to have fun.
It is less about promoting your business and getting leads, but more about getting your brand more recognisable in the community.
16 - Stay and Play Sessions
Stay and play sessions are short sessions where parents bring their children and play with different activities with them.
Stay and play sessions are a great way to provide parents with a gentle introduction to your childcare life.
You can invite parents who may be unsure about signing up to your childcare services to one of your stay and play sessions.
Conclusion
These 16 ways are a great way to get you started marketing your childcare business and getting more children to your nursery, childminder etc.
If you want more ideas to help market your childcare business, then get the new book out now on Amazon:
Need More Ideas to Boost your Childcare Marketing?
Learn 99 Proven Ways to boost your marketing and get more children through your door with this new book.
This book provides simple strategies and tips that you can implement straight away to take the stress out of your marketing.
Like you’ve learnt in this article.
Order your copy now.
