Why Nurseries Are Booming in 2025

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In this video, we’re going to be looking at why nurseries are booming and how you can profit from this growing trend. The childcare sector is evolving rapidly, and nurseries are emerging as the top choice for parents. But why? What’s driving this surge, and how can you tap into this opportunity? Stick around, because by the end of this video, I’ll show you how to turn this trend into your own successful business, even if you’re starting from scratch!

INTRO

For those of you who don’t know me, I run a nursery in London and I’m the creator of the course ‘Open Your Nursery in Just 6 Months Without a Massive Budget.’ Over the years, I’ve helped countless people, just like you, turn their dream of owning a nursery into reality.

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So, let’s dive in! Today, I’m going to share why nurseries are booming, what this means for you, and how you can take advantage of the growing demand. Plus, I’ll share a personal success story from one of my clients to inspire you. Let’s get started!

SECTION 1: THE SHIFT IN CHILDCARE PREFERENCES

The latest Ofsted data reveals a significant shift in the childcare landscape. While the number of childminders is declining, the number of nursery places is on the rise. Between March 2023 and March 2024, more than 4% of childminders left the industry, while the number of nursery places continued to grow. This shows that parents are choosing nurseries more than ever before.

So, why is this happening?

1. Structured Learning: Nurseries follow the Early Years Foundation Stage (EYFS), ensuring children develop essential skills for school. Parents love knowing that their children are learning and developing while having fun.
2. Social Interaction: Nurseries give children the chance to interact with peers, teaching them valuable skills like teamwork, empathy, and communication—skills that will serve them for life.
3. Professionalism: Nurseries operate with trained staff and clear policies, offering parents the peace of mind they need that their children are in safe, professional hands.

It’s clear why nurseries are thriving. They offer what today’s parents want—high-quality care, education, and an environment where children can grow and thrive.

SECTION 2: WHY THIS IS YOUR OPPORTUNITY

So, what does all of this mean for you? If you’ve ever considered opening a nursery, this is your moment. Here’s why:

1. Growing Demand: With more parents turning to nurseries, the demand is growing fast—especially in areas where there are waiting lists for spaces. This is your opportunity to step in and meet that demand.
2. Government Support: Programs like free childcare for eligible families ensure a steady stream of clients for your nursery. With the government investing in childcare, there’s never been a better time to enter the market.
3. Scalability: Unlike home-based care, nurseries can scale. You can expand by hiring more staff, opening new rooms, or even launching additional locations.

This isn’t just about starting a business; it’s about making a lasting impact. And I know exactly how fulfilling that can be, because it’s how my own journey started.

SECTION 3: MY STORY—FROM HELPING MY MUM TO HELPING OTHERS

Let me share a bit of my own journey. My passion for nurseries started when I helped my mum, who had worked in childcare for over 10 years, open her own nursery. She was frustrated with the way other nurseries were run and wanted to create something better. But like many, she didn’t know where to start.

We faced many challenges—navigating council approvals, finding the right location, and meeting all the regulatory requirements. But we pushed through. I took charge of everything from getting qualified to designing the curriculum and managing the business side of things. Eventually, we opened, and the experience changed my life. I saw the power of creating a space where children could thrive and parents could feel confident.

Since then, I’ve helped many others achieve their dream of opening a nursery. For example, one client came to me after Ofsted delayed his registration visit. He had less than a month to prepare, but together, we worked intensively to get his knowledge and building up to standard. I even attended the visit with him—and he passed with flying colors! Moments like that remind me why I love what I do.

SECTION 4: STEP-BY-STEP GUIDE TO OPENING A NURSERY

Starting your own nursery might feel overwhelming, but it’s totally achievable. Here’s how you can do it:

1. Research Your Market:
   • Look for areas where childcare demand exceeds supply. If nearby nurseries have waiting lists, that’s a great sign!
   • Tip: Contact your local council or use online tools to gather demographic data on childcare needs.
2. Create a Business Plan:
   • A strong business plan is essential—it’s your roadmap to success. Include details like your target market, budget, and marketing strategy.
3. Secure Funding:
   • Opening a nursery requires significant upfront costs, but grants and loans can help. A solid business plan will be crucial in securing the funding you need.
4. Find the Perfect Location:
   • Look for properties near schools, residential areas, or workplaces that meet Ofsted’s regulatory standards.
5. Register with Ofsted:
   • Ofsted registration is a key step in opening your nursery. While the process might seem daunting, I’ll guide you through it so you know exactly what to do.
6. Recruit and Train Staff:
   • Your staff is the heart of your nursery. Hire passionate, qualified individuals who share your vision for high-quality care.
7. Market Your Nursery:
   • Use social media, local events, and parent networks to spread the word. A well-executed launch can fill your spaces quickly!

SECTION 5: CLIENT SUCCESS STORIES—WHAT’S POSSIBLE FOR YOU?

Still wondering if this is the right path for you? Let me share a few success stories to inspire you.

One of my clients, Lorraine, came to me with a dream of opening a nursery with her husband. They had no clear plan, but with my support, they navigated the pre-registration challenges. Today, they own three successful nurseries, with one recently receiving a “Good” rating from Ofsted.

Another client, an anxious mum returning to the UK after living abroad, was pregnant and unsure of her next steps. She joined my course, and with my help, she opened a beautiful nursery and after-school club. She’s now thriving and planning further expansion!

These are just a few examples of what’s possible when you take the leap—and get the right support.

SECTION 6: HOW I CAN HELP YOU SUCCEED

If you’re serious about starting your own nursery, I’m here to guide you every step of the way. Here’s how I can help:

1. Personalized Consultations:
   • Whether you’re just brainstorming ideas or ready to launch, I’ll provide tailored advice to help you succeed.
2. Comprehensive Resources:
   • From business plan templates to policies and procedures, I’ve created tools to save you time and effort.
3. Online Courses:
   • My courses cover everything from licensing to curriculum design, making the process simple and achievable.

Ready to take the next step? Click the link below and share your plans with me. I’ll personally help you map out how to make your dream a reality.

SECTION 7: WHY YOU SHOULD ACT NOW

The childcare industry is evolving, and nurseries are at the heart of this change. But here’s the thing: opportunities like this don’t last forever. The demand for nurseries is growing, but so is competition. If you wait too long, someone else might claim the opportunity in your area.

Imagine where you could be a year from now—running a thriving nursery, making a difference, and building a stable, rewarding career.

OUTRO: YOUR NEXT STEP

Thank you for watching! If you’re ready to take the next step toward opening your own nursery, click the link below and share your plans with me. I’ll personally help you create a roadmap to success and provide the support you need to get there.

Don’t forget to like this video, subscribe to the channel, and hit the bell for more tips on starting, running, and growing a successful nursery. I look forward to hearing about your dreams and helping you make them a reality. See you in the next video!