Introduction
Marketing is one of the most powerful parts of running a successful nursery. It doesn’t matter how beautiful your setting is or how amazing your curriculum might be, if people don’t know you exist, they won’t enquire.
The good news?
You don’t need a huge budget, an agency, or years of marketing experience. With the right strategy, you can attract parents consistently using simple, effective methods that genuinely work in early years.
This section will show you exactly how to build a professional brand, create an online presence that parents trust, and use modern marketing techniques to keep enquiries flowing all year round.
What you will learn
By the end of this section, you will understand:
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How to create your brand and nursery identity
(colours, logo, tone of voice, values, what makes parents remember you) -
How to build your nursery website
including what every nursery website must include to gain parent trust -
How to choose your domain name and set up web hosting
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How to create your website with WordPress
step-by-step, even if you’ve never built a website before -
Design tips that make your website look professional
without hiring a designer -
What SEO (Search Engine Optimisation) is
and how to use it so parents find your nursery on Google -
How to increase your visibility on Google
with Google My Business and simple ranking techniques -
How to use Google Ads to reach families in your area
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Other cost-effective ways to promote your nursery
including community-based marketing, social media, and partnerships -
How to prepare for nursery show-arounds
so you convert enquiries into actual registrations